"There are many instances where I’ve met people and gone on dates with people that don’t agree with me politically.
It really impacts how I feel about them.” That’s why she was delighted to find
and are named after the colors on a political map which indicate whether residents of an area vote predominantly Republican or Democrat.
Political bedfellows “In college, I was active in a young Republican group at USC on campus," says Ashlee Bell, 25, who graduated from the University of Southern California.
“I had a suspicion,” says Malhotra, “this polarization was influencing our lives in ways that went beyond elections.” In the first experiment, 197 subjects were brought into a Stanford behavioral lab and shown profiles of fictional people.