Match was the more popular of the two on the day we checked, with a global rank of 1,389, while e Harmony ranked as the 9,213th most popular site on the internet, but both dropped in overall rankings from 2016 to 2017.
However, both e Harmony and Match far outrank most competitors.
In addition, another unique feature of e Harmony is their guided communication process that helps guide singles through the first few stages of getting to learn about one another.
The matching system and guided communication are the core of this online dating service and without them, e Harmony wouldn’t be much different than other online dating services.
We refer to these individuals throughout this report as “online daters,” and we define them in the following way: Taken together, 11% of all American adults have done one or both of these activities and are classified as “online daters.” In terms of demographics, online dating is most common among Americans in their mid-20’s through mid-40’s.